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Creativities are shown in design
Designing a website for regular business and designing a website for B2B is totally different thing. There major difference in website designing. As the purpose changed for website, ordinary business website has to grab attention of visitors, so it requires good eye-catching design of website. Where B2B websites tend to be simpler, as it can, you need not have to increase visitors instead you need to generate leads that can be converted in to sales.
General tendency of website designers are visualization of a website. B2B websites needs maximum sales from website and not the visitor’s visits and run away. B2B websites are focused on sales not in getting just visitors. Here are some points that are to be considered while designing B2B website layout. They are as follows: –
Focus on Information, not on design: – When you are having B2B website, visitors who visits your website tends to get maximum information easily. They will not see whether the design is good or not. So try to make informative website design and with simple yet effective look.
Content for B2B Website: – One of the main aspects of B2B website lies in their content. Content plays vital role in getting visitors back and back. There are some points related to B2B website content are: –
1. Plan your B2B Website Content
2. Analyze and Update your B2B Content
3. Add B2B Content Regularly
Search Facility: – When you have hundreds of products you must provide search facility that helps visitors to search appropriate product easily. Because they are not use to with the navigation structure used in your site, so search facility improves product search ability.
Contact Us: – You must provide some resource to reach you, so in order to get same you can provide inquiry page or contact page on each and every page. So that it becomes easy to B2B visitors to contact you.