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Ecommerce solution: Mystery and solution

Ecommerce, what you know about this word? Many of the people have heard this word but only some of them can know the exact meaning of it. Let me explain it, Ecommerce word refers to the purchasing or selling the products and services via internet medium. In simple words, ecommerce is an online business where traders are interacting with customers and organization using the internet or they simply sell or purchase the products from online world.

Ecommerce solution is a thing which will help you in earning more money without worrying about ‘how’ to receive money. Ecommerce solution is now becomes a vital part of ecommerce business. If you have a best ecommerce solution then you can easily beat your business rivals but what the hell ecommerce solution is?

Mystery of ecommerce solution

In past when it comes to ecommerce business there was simple ecommerce website whose main intention was to sell products only via internet but the things in ecommerce is now completely changed. Now ecommerce business become more technical because ecommerce business owner has now integrated the features like content management system, customized shopping carts, customer relationship management, order tracking systems, reliable payment gateways which allow credit card transactions, etc. An implementation of such features will give you ecommerce solution because from such features customers will easily buy the products and keep the track on their order.

Although, there are some loopholes in these solutions so let’s discuss some possible way out of ecommerce solution.

What is the solution of this mystery?

A website is a main tool in ecommerce solution hence it is quite obvious that you have to integrate such things in your website which will give you best ecommerce solution.

  • As the ecommerce business core aim is to receive money from the website thus you must have to incorporate the payment gateways which are good enough to provide state-of-the-art service. Choose those types of payment gateways which provide high-end security and allows the credit card transactions because nowadays customers are widely using credit cards for purchasing the products from online and hence they want high-end security.
  • Create a platform where customers will interact with you and also that platform will going to help you in maintaining the customer’s data. In such case, CRM is the best option for you as from it you will be able to maintain all those stuffs. Also, in CRM you can store the customer’s interaction so in future you will get to know that in which part your website and business require improvements.
  • Order tracking system is now becomes more demandable feature in ecommerce website. Customers are always want to know that when their product will be delivered.
  • Create shopping cart which will provide all the information of selected products by customers. Remember that shopping cart must include information like product name, price, and payment option.

By providing such features you will create a platform which is totally oriented to customer’s need. Implement such features and you will definitely lead your ecommerce business at next level. All the best!


Prevailing trends in ecommerce web design

Web design is considered to be foremost important factor when it comes to ecommerce websites. Though it seems ecommerce is already well known among users in United States, Canada, UK and those developed nation but now it appear as end users in developing nations are also switching to ecommerce platform. Due to the rise in technology and living standards they now prefer to purchase things online from comfort of their home. This has led to the rise in need of ecommerce websites; business hubs are now keen to invest in those ecommerce websites which seems to be profitable investment in near future. Looking to these let us discuss on some of prevailing trends in ecommerce web design which can help you to get better designed website for your end users.

Technology has not only changed the way we interact, the way we do business but also the entire look of web. Earlier the websites were meant for providing information but nowadays one can get what he desires and at the same time he enjoys his hang out in any particular website. All these are made possible because of new innovation in web designing and development industry. Looking to the speed the technology is changing it is of very much importance to analyze prevailing trends, future trends and even have to make studies so as to learn what end users like. Accordingly after detailed research a combination of web design in terms of functionality and look should be preferred. So of below listed ecommerce web design trends may help you to better understand the stuff.

Content sliders: This ecommerce web design trends seems to be prevailing around 2007, where all leading ecommerce brand utilized this platform to make most out of them. Such a technique of ecommerce design can help you with increased interaction with end users, they provide those aesthetic look and further varied range of content along with products can be highlighted all from home page itself. So is many business seems to be stick to this mode of web designing till today.

Rich Internet Application: Once after the launch of Rich internet Application many feel that web has reached to a level from where now it is impossible for other medium to compete with them. Rich internet Application seems to be future of ecommerce as they are capable enough to increase end user experience by putting various technologies in use such as Adobe Flash, Flex, Java, and Microsoft Silver light and so on

Apart from these two nowadays we have even got a trend of utilizing big fonts, big HD images, HD Videos and so on to impress the end users. While utilizing such a technique of web design make sure you consider your page load time else all those stuff will become worthless. I will recommend you combination of various techniques as they can help you design a perfect ecommerce website which not only attract end users but will also start generating leads for your business the next day.

Related Article: Ecommerce Website Design, Development Tips to Increase the Business

Strategy behind Ecommerce Website Design

“Website represents a brand”, A Web design strategy pays off for you and your organization. In Ecommerce platform all the things are depended on the Website, as all the business has come from online. At this time we have to be more creative and strategic. Comprehensive Marketing plan drives ecommerce business to the skies. The future of Ecommerce will accelerate the shift of the power toward the consumer. Ecommerce is defined as buying and selling of product, services or information via internet. As the fastest growing internet Ecommerce provides new way of doing business. As website represents a brand, Ecommerce website design has become one of the main key features to expand the market.

Web design has evolved from static HTML publishing in the early days to dynamic multimedia. There are reasons to believe that the web will become a significant money-making vehicle for Ecommerce. The strategy of website design is different as per the Ecommerce models; however there are some generic strategies which can be used in all models of Ecommerce website design.  As generic strategies like Product promotion, Timely information, better customer service, building broad awareness and image and so on are the most important factor in ecommerce business model.

A good Ecommerce website design will lead the visitor to the right page in one click. On the Ecommerce website important link is the order form link.  As sales has been generating only from the order form page, the promotion of it become a most important factor in Ecommerce website. A layout of ecommerce website also plays a big role in success of business. One important aspect is where the user’s eye looks first when accessing a website. Research said that the middle left area will attract the most attention of users rather than center of the page. This is the technique to reach the users to the desire destination. By considering these aspects we can make a most comprehensive Ecommerce website.

Related Article: Ecommerce Website Design, Development Tips to Increase the Business – II

Ecommerce Website Design Points to be Taken Care-off

Growing importance of internet and online trading has emerged business to create an ecommerce website that can be accessible 24 hours. Day by day ecommerce websites are increasing and even many sites shuts down. If you wish success with ecommerce website you should take care of many things and it requires very accurate analysis.

After completing analysis of the website you need to work on creating architecture of website and website design, that is the building base of your website. Strong architecture will give you hassle free approach in future, so analysis plays vital role in achieving success.

When you had completed with architecture, next comes ecommerce website design that is very important. There are some points that is to be remembered while designing web design. Some of they are:-

  1. Navigation
  2. Accessibility
  3. Easy & Secure Checkout

Points mentioned above have many benefits that you can get, if achieved same. You can get benefit of utilization more if your navigation is efficient and easy. When you design and navigate structure you should keep tour goal in mind and accordingly you should design ecommerce website.

Accessibility is the second main advantage, when you are providing accessibility 24 hours you can even be benefited more by that. As you never know who is accessing your ecommerce website and at what time. So you must provide 24 hours accessibility and live chat support for doubts and queries.

Last but not the least is payment gateway. You should provide quick and secure payment process for the transaction made online and must be logged out correctly. When you are developing payment gateway for your ecommerce website you must not keep loop hole in order to be secure from hackers.

Above mentioned points are to be taken care-off while designing, there might be many other points that must taken into consideration and useful.

Related Article: Ecommerce Website Design, Development Tips to Increase the Business

Some of known ecommerce Solutions for various platforms

Though number of ecommerce solution exists in the market but all of them are quite different from each other. Selection of the right ecommerce solution can resolve many probable problems arising in the future, so knowledge of each and every aspect of the software is must to judge which will fit you better.

I have gone through numerous website and research and found below listed shopping solutions to be the most popular and effective

osCOMMERCE: If you are in the PHP platform with MySQL installed, you can very well utilize this ecommerce solutions to make most out of it. It allows you to set prices in different currencies and accept almost all popular payment methods including PayPal, checks, credit cards and so on.

Zen cart being an improved version of Oscommerce includes many additional features and architectural enhancements. It is considered as one of the most user-friendly shopping cart. If you are in a industry where you have manage multiple sales and discount option or are concerned about your newsletter management than go for Zen cart, it will worth your money.

Magento: If you are concerned about the look, content and functionality than go for magento. I have seen numerous ecommerce websites switching to this platform. All you can do is with your single administration dashboard you can manage several online stores. You can even activate advanced analytics and reporting with multiple language support

VIRUTEMART: Hope you all will be well aware about the Joomla CMS, if yes than virtuemart is an extension of Joomla. If you have got your PHP web server along with MySQL database environment for storage, you can definitely go for it.

UBERCART: While talking about Joomla, let me even talk about drupal, well if you are using drupal as a platform than you can use ubercart as your ecommerce platform. With the help of ubercart you can configure your product catalog and can even generate sales, product and customer reports.

Related Article: Ecommerce Website Design, Development Tips to Increase the Business – II