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Tag Archives: search engine optimization
June 19, 2012Posted by on
SEO or Search Engine Optimization is considered to be most important part of a website, whether it may be a small business dealing with leads or may be an ecommerce website who is concerned with selling things online. SEO seems to be becoming most important part of an online marketing strategy. Well, one can elaborate search engine optimization into two different processes; on page optimization and off page optimization which is more of a link building process. Today we are going to discuss the increasing importance of search engine optimization for any particular website and the changing face of SEO after Google Panda and Google penguin updates.
It seems when the search engine was just born at around 1998, webmasters don’t have to work more as they did today to get ranked for any particular term. Obviously being the number of business online seems to be very much few and accordingly even a small number of end users tried to use such platform to search for things they are looking for. A webmaster only by updating with meta details easily ranked for any particular keywords but as days past there seems huge progress in technology and so is facility to access web, this made end users to stick to online web for hours creating an opportunity for business to market their products over there. Slowly all business started to understand the importance of taking business online and this resulted in increased competition.
By being listed at the top business started to get increased leads and this has induced them to do one or another thing to procure that top most position, they started to use software’s to manipulate Google search algorithm and adopted all those technique which were against webmaster Guidelines. Google in order to tackle such spam activity introduces such update in their algorithm on regular basis, Google Panda and Google penguin is similar update from Google to control the spamming activity on web. Now it seems SEO is becoming more professional work rather than mere a data entry work. Now one require to publish original and meaningful content to at least get some value derived from them, Here each webmaster should now concentrate on more of On page activity such as building user friendly website, writing informative content, considering browser compatibility, navigational structure, color combination, functionality and lot more, these way we can conclude that SEO is now becoming a part of web design service no doubt Link building still remain one of the most important factor because it is this stuff which helps Google to discover more important website from crowd, here now I will ask those SEO folk to even concentrate on Social signals of your website because they seems to be playing an important role in your entire online marketing strategy.